Description
The unique, open-collar detail that replaces buttons for a relaxed, yet polished, look.
• Slogan/Catchphrase: “No buttons, no fuss. The tailored ease of the permanent vacation.
Key Points:
• The Open Placket: Highlight the lack of buttons as a sign of sprezzatura (studied carelessness) and natural comfort.
• The Refined Texture: Emphasize the fine vertical ribbing (similar to the t-shirt, but now on a polo) which elevates the garment from a standard piqué.






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